Sometimes no matter how hard you try or how well intentioned your staff, if you or them do not have the needed expertise in digital marketing and social media, then you need to stop what you are doing and bring in a professional: Either full-time or even just part-time to set things up and show everyone what is what.
Punt Gun (Sources: International Ammunition Association / Spalding Today)
Delegation in management is all good and well. But the primary question for any task is “Who is best to get the job done?” Sometimes that may just be you. So don`t be afraid to do it yourself if you have to.
Leonid Rogozov operating (Credit: BMJ. Via BMJ and Regan Forrest.)
Take the example of Leonid Rogozov, a physician stationed at a Russian Antarctic Station in 1961.
This is an example of a social media action plan proposal. The company`s name has been changed, however all data and statistics were drawn from sources freely available on the net.
Executive Summary
Baby-App is a business with products to sell, so it is essential that all social media and digital strategy should always bear one in mind that all digital activity and social media activity (even community building) is there in order to generate sales.
The current Social Media (SM for brevity throughout this document) infrastructure is present in terms of accounts but needs greater cohesion as well as greater regularity of updates (For certain SM accounts).
This proposal’s main recommendations are: The implementation of a blog, greater cross-linking between the various accounts as well as the main site. There also needs to be greater frequency of updates and more material shared to build up authority and followers. Additionally, keyword research, monitoring and strategy need to continue using Google Analytics and Google Webmaster Tools.
Social Media may seem alien to some companies