CIO’s will rise to the forefront of corporate influence; data ownership will be ever important… Rob Howard of Telligent reveals his predictions for a year of social business.
In 2012, social business resounded throughout the business land as companies were beginning to realise the potential of going social. However, 2013 is the year when companies will invest more heavily in social business, and will have to take into consideration the implications of coping with big data. Various factors will impact the workplace and bring the role of the CIO to the forefront of corporate influence.
Rob Howard, founder and CTO of social enterprise and community software company Telligent, shares his predictions for 2013 in social business:
1. Businesses will continue to shift investments from Facebook and back to on-domain communities:
In 2013, businesses that previously shifted marketing funds away from their traditional dot-com domain towards Facebook, will reverse that trend. Research from Forrester Research Inc. and other analyst firms continue to validate the need for organisations to invest in their own websites and community experiences. Why? Consumers have different expectations and behaviours in consumer social media and branded communities.