More Than 300 Sharks In Australia Are Now On Twitter
Sharks in Western Australia are now tweeting out where they are — in a way.
Government researchers have tagged 338 sharks with acoustic transmitters that monitor where the animals are. When a tagged shark is about half a mile away from a beach, it triggers a computer alert, which tweets out a message on the Surf Life Saving Western Australia Twitter feed. The tweet notes the shark’s size, breed and approximate location.
Since 2011, Australia has had more fatal shark attacks than any other country; there have been six over the past two years — the most recent in November.
The tagging system alerts beachgoers far quicker than traditional warnings, says Chris Peck, operations manager of Surf Life Saving Western Australia. “Now it’s instant information,” he tells Sky News, “and really people don’t have an excuse to say we’re not getting the information. It’s about whether you are searching for it and finding it.”
For example, anyone who goes to Gmail in a given month (and has a Google+ enabled account) has been counted as an active Google+ user even if they don’t necessarily make use of Google+ features within Gmail.
I’ve tried Google+, mostly to discuss Google+. It seems as a solid product with some nice features. But noone I know is on there so I don’t use it. And therefore I don’t count myself as an active user, even if Google does.
CIO’s will rise to the forefront of corporate influence; data ownership will be ever important… Rob Howard of Telligent reveals his predictions for a year of social business.
In 2012, social business resounded throughout the business land as companies were beginning to realise the potential of going social. However, 2013 is the year when companies will invest more heavily in social business, and will have to take into consideration the implications of coping with big data. Various factors will impact the workplace and bring the role of the CIO to the forefront of corporate influence.
Rob Howard, founder and CTO of social enterprise and community software company Telligent, shares his predictions for 2013 in social business:
1. Businesses will continue to shift investments from Facebook and back to on-domain communities:
In 2013, businesses that previously shifted marketing funds away from their traditional dot-com domain towards Facebook, will reverse that trend. Research from Forrester Research Inc. and other analyst firms continue to validate the need for organisations to invest in their own websites and community experiences. Why? Consumers have different expectations and behaviours in consumer social media and branded communities.
An interesting look at the social media penetration in India.
"A lot of people – and companies – are watching India closely as its citizens get more wired and engage more with social media. And although India produces some amazing stats in these areas, it’s still a very underdeveloped market. Yes, social media users in India grew from 38 million in November 2011 to 60.5 million at present – but that’s just five percent social media penetration among the growing populace as a whole.”